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Detroit-Driven Custom Design and Communications
Solutions.

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Cheers!

Welcome to Cam's Creative Workshop, LLC. Your one-stop-shop for all of your technical to creative marketing communications (MARCOM) needs.

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The passion that drives me...

World-travelled designer with 25 years of experience and a passion for music, the arts, design and culture. I put all of my experience and passion into my work and will always do the same for you. My first love was language and I believe language can be beautifully articulated through every aspect of content creation.

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Expertise that Runs the Gamut
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WHY HIRE CAM'S CREATIVE WORKSHOP?

Experience and expertise.

Cam's Creative Workshop, LLC was founded by Camille Sylvain - a Detroit-born, seasoned Marketing Communications professional with a rich tapestry of over 25 years of experience in graphic design, marketing communications, social media management, writing, photography, PR and page design. My academic journey includes a Master's degree in Strategic Communications (with honors) from Purdue University and a Bachelor's degree in English-Writing from the University of Illinois at Chicago, providing a solid foundation for my creative endeavors. Throughout my dynamic career, I have donned various hats such as a Senior Graphic Designer, Senior Marketing Communications Specialist, Marketing Communications Specialist, Senior PR/Marketing Coordinator, Architectural Reporter as well as a Freelance Writer and Graphic Designer. My accolades include being honored as Reporter of the Year by McGraw Hill Companies and achieving the Employee of the Month title multiple times at MatchRX, underscoring my dedication and excellence in the field. Beyond my professional achievements, I am deeply engaged in fostering industry connections through memberships in esteemed organizations like the Society for Marketing Professional Services, Public Relations Society of America, and American Institute of Architects. This active involvement reflects my unwavering commitment to continuous growth and collaboration within the marketing and communications realm.Intrigued by the prospect of leveraging my diverse skill set and unwavering passion for creative storytelling to elevate your organization's marketing communications strategies.

THROUGH THE GRAPEVINE

“I had the privilege of collaborating with Camille on various branding projects at MatchSquare. Camille’s strategic mindset and creative approach significantly contributed to the success of our campaigns. Her ability to generate innovative ideas and seamlessly integrate them into our marketing initiatives made her a valuable asset to our team. Camille’s professionalism, combined with her strong communication skills, fostered a collaborative and dynamic work environment. I highly recommend Camille for her dedication and expertise in marketing strategy and execution."

PHILIP CHILDERS / SALES MANAGER / MATCHSQUARE

Camille is creative in a way that’s refreshing. She approaches the complexities of the architectural and engineering marketing realm with a commitment to authenticity and empathy. She offers valuable insights that help us represent ourselves well from a brand communication and consistency standpoint, but also from a technical perspective in writing and in graphic design. She is a joy to work with!

BRIENNE WILCOCK, LC / DIRECTOR OF EDUCATION AND STANDARDS / ILLUMINATING ENGINEERING SOCIETY

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WHERE I'VE APPLIED MY SKILLS*

LIVE NATION ENTERTAINMENT 

Senior Graphic Designer (Freelance), December 2023 - Current

Designed a Hitsville USA-themed vertical wall, featuring Motown artists and various lyrical quotes.

Developed and implemented graphic design elements for two Detroit-themed rooms intended for traveling bands in the backstage area of the Detroit Fillmore Theater.

Created signage for each themed room to complement the interior design.

Designed wall applications showcasing lyrics and artists associated with the renowned Motown recording label.

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HIGHLIGHTS: Transformed the client's vision into reality by crafting vibrant wall applications that celebrate Detroit music legends and iconic landmarks.

 

MATCHSQUARE + MATCHRX 

Senior Marketing Communications Specialist , 2021-2022

Created web interfaces and landing pages for a new company launch and website.
Wrote three nationally published articles on independent pharmacy topics.
Oversaw social media and graphic design for two companies, one specializing in retail and the other in pharmaceuticals.
Directed the design of print marketing materials, including direct mailers, advertisements, banners, and social media applications. Managed the in-house writing and editing of the monthly CEO external newsletter.

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HIGHLIGHTS: Led the branding efforts for launch of new sister company, MSQ, while simultaneously maintaining control and direction of social media and marketing management for MRX.

 

PETER BASSO ASSOCIATES 

Marketing Communications Specialist, July 2011 - March 2022

Wrote more than 12 published articles focused on engineering and lighting design projects.
Led all creative initiatives produced in-house, including photography, graphic banners, direct mailers, advertisements, brochures, and authored articles.
​Oversaw social media for five channels across two companies: a firm and its consulting partner. 
 
HIGHLIGHTS: Main contact for all communication materials (both print and digital). Author of several nationally and regionally-published articles. Key contributor to rebranding efforts in design and content development.

*Represents My Most Recent Work Experience. Other Clients have Included:
Detroit Free Press, Good Day Sunshine,Boxing Times, Chicago Public Radio, PRSA, CityLink Newspaper, High Performing Buildings, CAM Magazine, ASHRAE Journal
...Ask Me About More!
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WHERE I LEARNED MY SKILLS
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MS, Purdue University

2015-2017

I completed an accelerated program to earn my MS degree in Strategic Communications, graduating with honors and a perfect 4.0 GPA. The curriculum included statistical studies focused on social media and corporate writing applications, along with practical scenarios that allowed me to apply and refine my leadership skills in communication strategies.

Graduate Certificate, Purdue University

2015-2017

This graduate certificate program in strategic management, alongside my MS track, focused on the practical applications of management and strategy in relation to a career in communications.

BA, University of Illinois at Chicago

1998-2001

I earned my BA in English-Writing from UIC to refine my writing abilities. The program involved exploring classic literature across various writing periods and included a range of writing courses, such as fiction, poetry, rhetoric, and journalism. Additionally, I contributed to the college newspaper and enrolled in several graduate-level courses to enhance my skills further.

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Get in Touch

Based out of Royal Oak, MI, I have nearly 15 years of experience working remotely and as a freelance creative services provider. If you're nearby, let's meet. If not, let's chat, virtually and together, let's bring your vision to fruition.

 

Let's talk and discuss your needs!

Royal Oak, MI 48067

248-990-7825

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